The F Word

This post is about two F-words in my vocabulary. One I like to say a lot and one I don’t like to say so much.

The F-word I like to say a lot usually is said in unison with my car horn and can also be interchangeably used in its noun or verb form.

Just an ordinary day driving in Northern Virginia/DC

The above F-word releases steam and makes you feel in control. The F-word below induces anxiety and feelings of helplessness.

FAILURE.

failĀ·ure [feyl-yer]
noun

1.an act or instance of failing or proving unsuccessful; lack of success: His effort ended in failure. The campaign was a failure.
2.nonperformance of something due, required, or expected: a failure to do what one has promised; a failure to appear.
3.a subnormal quantity or quality; an insufficiency: the failure of crops.
4.deterioration or decay, especially of vigor, strength, etc.: The failure of her health made retirement necessary.
5.a condition of being bankrupt by reason of insolvency.
Starting and running a business is no easy feat. It’s money, blood, sweat and tears all balled into one brand that you call your baby. It’s constantly being told “Lower your prices, lower your prices”, “We can’t do it for that much”, “You have reached the voicemail of …… please leave a message” and other phrases that I swear will be the ruin of me.
In the face of adversity, there are endless glowing articles parading the success of new businesses with much fanfare.

“We were so successful overnight! Now we are just beating off the venture capitalists with a stick and our revenue is 11 million dollars a year!”

I am so happy for other’s successes. I really am. Although I question the authenticity of super-duper-overnight-instant success. Why don’t people talk about the roadblocks, trials and tribulations of their new found success?
Here are my top 4 roadblocks, trials and tribulations so far.
1. I had a bad sales rep that took on my line – samples and all. Then never returned my phone calls or emails. Not a single word of feedback. So I fired him then spent weeks of more unanswered phone calls and emails trying to get my samples back. They were returned.
2. A sewing facility I was working with in GA were fine to start off with then there was constant excuses why samples were not completed in the promised time frame. We are talking weeks overdue. The work was not up to scratch either. So I fired them and got my inputs back.
3. Annapolis Arts, Craft and Wine Festival the weekend of 8-9 June was a flop. 9 sales on Saturday and 1 sale on Sunday. I didn’t even break even on the booth.
4. A web designer I was working with didn’t install the shopping cart correctly and has ignored my requests for support so I’m looking for another freelancer who is more reliable and will actually do better work.
So there you have it my friends. A big, fat F-word (not a swear word) that scares me and I bet a lot of other people silly, so much that we don’t talk about it. Please share this so perhaps this unspeakable word can summon its more popular and adored cousin, success.
NB Many loves to my family, friends & customers for being my 24/7 cheer squad. I need all the chants, stunts and pom poms I can get!