Greetings from sunny Southern California!
Darling Betty HQ moved out here last summer and FINALLY after a short Fall 2015/Holiday season we have some exciting NEW designs, fabrics and behind the scenes to share with you.
We are a short trip away from the Garment District in Downtown Los Angeles, one of the top places to be in the USA if you are in the apparel industry. It’s dirty, noisy and overstimulating but overflowing with every fabric and notion you can possibly hope for. Having suppliers and service providers at your finger tips is wonderful and inspiring. Domestic apparel manufacturing is not dead despite what industry reports say and its heart is still beating strong!
Without further ado let us lift the curtain on what is in store for the rest of 2016!
1) Shorts and pants for BOYS! Darling Betty was originally started as a company with designs for girls only. We got so many requests for boys garments that we decided to add two new styles for shorts and pants. Last summer we did a market test with a small batch of the shorts and these sold out. Here’s our handsome first ever Darling Betty Boys model wearing our Summer Shorts in Seersucker and our Fall Pants in Navy Corduroy. You’ll see more of these styles and additional colourways with preordering times very soon.
2) Our Fall 2016 Collection is titled “My Heart’s in San Francisco” and will feature iconic colours of navy, burnt orange and cream perfect for Fall. Pre order will be available July for an September delivery. Look out for our cool new banners!
3) Behind the scenes video clips and photos of exploring the Garment District in Downtown Los Angeles which will give our audience an appreciation of the apparel industry.
Looking forward to giving our Darlings and Dames classic and timeless apparel for years to come!